“These temporary suspensions will be phased in over the next few days as we work with our retail partners,” Yoshida wrote. In the meantime, retail copies of the game on store shelves are still being snapped up, meaning Square Enix is having to phase in its sales stoppage in a slow and controlled way. In a blog post this week, Yoshida explained the situation and promised that the FFIVX team is working as fast as it can to beef up its server supply. The company announced this week that it was halting sales on both digital and physical retail copies of the game, stopping the process entirely while Square scrambles to bring more servers online.

What to do? Well, if you’re Square Enix and game producer Naoki Yoshida, the only thing that made sense was to hit the pause button on letting anyone else through the queue. Within a few days things had surged past the breaking point: So many people rushed to experience the new expansion’s big conclusion to an 8-year story arc that the game’s online servers had gotten too overloaded to allow many past the login screen. The fourth and final chapter in a sweeping storyline that dates all the way back to 2013, Endwalker released last week to truly insane fan demand, with Square Enix teasing on launch day that the game had reached a milestone with 25 million registered concurrent players. That’s what’s going on right now with Endwalker, the newest major installment in Square Enix’s immensely popular online RPG Final Fantasy XIV, which has faced such a surge of players all at once that the game’s servers simply can’t deal with it all. How do you know you’ve made a video game hit? When so many people want it that you can’t give it to them all - even when they’ve got money in hand.

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